Why it's WOW

• Our hair volumizer is free of alcohol, salt, drying resins typically used to create volume
• Massive volume plus super healthy hair quality
• Long-lasting with heat protection
• Innovative light, frothy formula for weightless volume

Fine, thin, limp hair. Ideal for colour-treated, dry, dehydrated, damaged or fragile hair.

Notes From The Color Wow Lab
"Typical volumising products use hair-dehydrating ingredients (alcohol, salt and drying resins) to dry out and force open hair’s protective, outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up, full-volume hair. However! opening the cuticle is very damaging, and leads to dehydration, frizz, brittleness. Xtra Large uses totally new volumizing technology: a weightless yet bulky polymer blend(fortified with strand-strengthening BAMBOO) that mimics a raised outer cuticle layer but leaves hair’s essential cuticle layer smooth, intact, and hydrated. The result? Instant voluptuous, sexy “naked” volume, body, guts and grip without compromising hair health."